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Research papers

Do Androids Dream of Electric Research?

Artificial intelligence (AI) has been described as 'the most profound change in human history' (Russell,2021). In this paper, the chairs of ESOMAR's Legal Affairs and Professional Standards Committees don'tpull their punches in stating how they think...

Catalogue: Congress 2022: 75th Anniversary
Authors: Judith Passingham, Mike Cooke
Company: ESOMAR
September 23, 2022
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Citation

Passingham and Cooke (2022a, September 23). Do Androids Dream of Electric Research?. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/do-androids-dream-of-electric-research-


Videos

PEPFlix (Spanish)

Imagine this: your boss gives you the task to increase sales to each of your customers (you have 300 customers) but you only have 5 minutes to convince them. By the way, do not assume that your customers will give you their full attention during...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author: Javier Cohenar
Company: PepsiCo
May 14, 2018
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Citation

Cohenar, J. (2018a, May 14). PEPFlix (Spanish). ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/pepflix-spanish-


Research papers

PEPFlix

Imagine this: your boss gives you the task to increase sales to each of your customers (you have 300 customers) but you only have 5 minutes to convince them. By the way, do not assume that your customers will give you their full attention during...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author: Javier Cohenar
Company: PepsiCo
March 21, 2018
×

Citation

Cohenar, J. (2018a, March 21). PEPFlix. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/pepflix